Bowers & Wilkins
The art of sound
Director/Associate Creative Director
"To make great sound, truly great sound, you have to appeal to not one sense, but every sense." - Heat SF, agency
When we were approached with this concept from B&W of being creatively driven by our senses, it's safe to say that we were all in. First we were immediately drawn to imagining ways of how we could accentuate how the light plays off the contours of the product and how the synapse could be elegantly integrated. To do this, we called on purposeful lighting and lensing, seeking to capture each sleek curve and fine detail of the Bowers and Wilkins Formation speakers.
CREDITS:
Production Company: Gentleman Scholar
Directors: William Campbell, Michael Tavarez
Managing Director/EP: Jo Arghiris
Executive Producer: Kirsten Noll
Head of Production: Tyler Locke
Line Producer: Stan Sawicki
DP: Stephen McGehee
Production Designer: Michael Broaddus
Design & Animation: Gentleman Scholar
Creative Director: William Campbell
Associate Creative Director: Michael Tavarez
Managing Director/EP: Jo Arghiris
Executive Producer: Kirsten Noll
Head of Production: Tyler Locke
Senior Producer: Adam Reeb
Designers: Gretel Cummings, Madison Ellis, Cam Floyd, Jina Kwon, Andrew Tan, Daniel Onassis
2D Animators: Vin Kim, Jeffrey Jeong, Wu Hyun Lew
3D Generalist: Mark Branton
Compositors: Navid Bagherzadeh, Adrian Lozano, Kevin Njoo
Flame Artists: Matt Lavoy, Tom Leckie
Storyboards: Gordon Kjucec, Arien Walizadeh
Editorial: Gentleman Scholar
Editor: Jason Webb
Previz Editor: Ismail Salahuddin
Original Score: Elias Music
Creative Director: Eric Ronick
Mix: 740 Sounds
Mixer: Stephen Dickson
Client: Bowers + Wilkins
Agency: Heat