Georgia Aquarium
Where Wonder Lives

Director | Creative Director

We dove into a sea of possibilities to craft an unforgettable campaign for the Georgia Aquarium. Through playful narratives, bold motion design, and vibrant animal moments, we aimed to capture the aquarium's awe-inspiring beauty while making it irresistible to visitors. From zooming in on curious faces to showcasing the grandeur of whale sharks, we seamlessly blended live-action and animated transitions to create a campaign brimming with energy, discovery, and delight. This project celebrates the magic of aquatic life, transforming it into a visual spectacle that reveals the true wonder of the Georgia Aquarium.

This campaign was a kaleidoscope of creativity, with playful camera moves, dynamic transitions, and energetic typography that brought the aquarium's magic into every frame.

Every scene, from the towering majesty of the whale shark to the tiniest vibrant fish, was designed to feel larger than life, inviting audiences to immerse themselves in the wonder.

Film Shoot

Credits

Production Company: Scholar

Directors: Mike Tavarez & William Campbell

Managing Executive Producer: Kirsten Noll

Head of Production: Nicole Smarsh

Line Producer: Rich Kaylor

DP: Jordan McMonagle

Stills Photographer: Fernando Decillis

Design & Animation: Scholar

Creative Director(s): William Campbell, Mike Tavarez

Art Director: Zach Herdman

Managing Director / E.P.: Kirsten Noll, Anne Skopas

Executive Producer: Kate Aspell, Peter Hullinger

Head of Production: Nicole Smarsh

Sr Producer: Seth Gantman, Andrew RIndlaub

Associate Producer: Alexandera Marca

Designers: Jina Kwon, Kyle Switzer

2D Animators: Danna Macias, Lizzi Ignasher, Jeff Jeong, Helen Slavutsky

Compositors: Sam Bachman, Michael Cafarelli

Previs Editors: Dominic Strazulo, Adrianna McKinley

Editorial: Whitehouse Post

Editor: Brian May

Telecine

Colorist: Matthew Schwab

Mix & Sound Design: BAM Studios

Mix & Sound Designer: David Leffel