Lowe’s
More Innovative
Director
The Innovation campaign was an opportunity to speak the language of the millennial homeowner. We designed these rooms to be stylized and engaging while maintaining warmth and authenticity. There's a sweet spot between an entirely realistic lived-in room and an overly stylized, immaculately clean gallery space. We pushed for touches of humanity, personality, propping, and architectural details that clearly telegraph the personality and style of who lives there.
Design
Film Shoot
Credits
Production Company: Scholar
Director(s): Michael Tavarez & Sean Martin
Managing EP: Kirsten Noll
Executive Producer: Antonio Hardy
Head of Production: Nicole Smarsh
Line Producer: Richard Kaylor
DP: Ernesto Lomeli
Production Designer: Sara Kugelmass
Design & Animation: Scholar
Creative Director(s): Michael Tavarez & Sean Martin
Managing Director E.P.: Kirsten Noll
Executive Producer: Antonio Hardy
Head of Production: Nicole Smarsh
Sr Producer: Seth Gantman
Post Production Coordinator: Bella Bergeron
Designers: Liam Elias, Duncan DeMichiel, Kirt Critoph, Nilsson Cajamarca Agudelo, Susie Scheer, Javier Tommasi, Daniel Onassis, Tae Kim, Garret Walter
2D Animators: Sam Bachmann, Michael Cafarelli, Jeff Jeong, Henry Pak, Fabio Lamarche
Previz: Isidore Holder
Compositors: Ryan Kaplan, Eva Flodstrom
Flame Artist: Kevin Njoo
Storyboards: Fred Fasberger
Media Manager: Adrianna McKinley
Editorial: Scholar
Editor: Zach Vandlik
Agency:
Chief Creative Officer - Karen Costello
Executive Creative Director - Sorenne Gottlieb
Creative Director - Jeremiah Wassom
Creative Director - Mars Millisic
Senior Art Director - Evan Chiplock
Senior Copywriter - Dominic Johns
Head of Production - Diego De La Maza
Executive Producer - Lauren May
Senior Producer - Maddie Gorman
Group Account Director - Matt Matzen
Group Account Director - Christi Clark
Account Director - Elaine Feinstein
Account Supervisor - KJ Hellis
Senior Account Executive - Adrian Liwanag
Director of Business Affairs - Gabriela Farias
Business Affairs Manager - Katie Leonard
Freelancer Business Affairs Manager - Sheila Barrand
Telecine:
Colorist: Matt Osborne
Mix & Sound Design: Formosa