OReo - Wondervault

Role: Art Direction

When Gentleman Scholar told me I was going to art direct a spot for Oreo's new Wondervault campaign I could not contain my excitement. It also helped that I had the brilliant Macauley Johnson art directing with me.  We had an amazing amount of freedom creating these world's, but the schedule was tight. Over the course of weeks The Wondervault universe was fully imagined and ready to share with the world. I'm super proud for the chance to help create these delicious worlds. 

 

DESIGN EXPLORATIONS

My initial designs for the different environments were created during the pitch phase. Initially, the client was looking for an illustrative approach to the worlds, but after seeing some of the other 3D designs Gentleman Scholar presented a decision was made to move towards a tactile style. Only a few of my frames survived this change but those that did served as a jumping off point for the narrative and compositions. 

 

Lighting Development

Below are the samples of the gray-scale renders I painted over to help develop lighting and colors.  

CREDITS

Production Company: Gentleman Scholar
Creative Directors: William Campbell & Will Johnson
Executive Producer: Christina Roldan
Head of Production: Rachel Kaminek
Art Directors: Macauley Johnson & Mike Tavarez
CG Supervisor: Tim Hayward
Senior Producer: Kirsten Noll
Designers: Joshua Harvey, Paul Kim, Hana Eunjin Yean
Additional Design: Sarah Beth Hulver, Jordan Lyle, John-Patrick Rooney
Matte Painting: James Levy
3D Artists: Ben Grangereau, Mike Ko, Travis Mangaoang, Kevin Manning, Kyung Park
Character Animators: James Lane, Sarah Wolfe
Compositors: Kevin Kim, Kevin Njoo
Storyboard Artist: Bryan DeLoach

Agency: 360i
Chief Creative Officer: Pierre Lipton
Group Creative Director: Stuart Harricks
Group Creative Director: Jeff Anderson
Creative Director: Alex Shulhafer
Creative Director: Daniel Bremmer
Associate Creative Director: Alex Augustinos
Associate Creative Director: Declan Byrnes-Enoch
Copywriter: Marissa Cuconato
Art Director: Kaleigh McBride
Senior Digital Producer: Anna Morro
Content Producer: Carly Salman
VP, Group Account Director: Josh Lenze
Account Supervisor: Lauren Fuller
Account Manager: Kaine Cahill
VP Strategy: Shankar Gupta
Senior Strategist: Ryan McDaid
Senior Social Marketing Manager: Namrata Patel
Social Marketing Manager: Sarah Wanger