Zoom
Welcome to Zoom Workplace

Director | Creative Director

From concept to completion, the team at Scholar and our friends at Zoom, set out to introduce Zoom Workplace in a bold and exciting way. With an unforgettable campaign, where collaboration meets celebration.

What if the new Zoom Workplace platform existed as a stylized, dimensional space? And within this space, AI-powered interface could appear and disappear like large floating objects. Led by an expert narrator effortlessly flowing from room to room, we get a glimpse at the revolutionary way to collaborate and be productive, all in one platform. Welcome to Zoom Workplace!

Each space was inspired by the coalescence of an AI-powered feature and a real business scenario. Merged together, with a splash of art direction and a whole lot of color.

Film Shoot

From concept design to shoot approach, we leaned on a practical build with CG embellishments to immerse our talent in the physical world.

Credits

Brand Partner & Production: Scholar

Concept & Writing: Michael Tavarez, Chris Finn

Additional Copywriting: Alexis Strobin

Directors: Chris Finn, Michael Tavarez

Senior Executive Producer: Antonio Hardy

Executive Producer: Peter Hullinger

Head of Production: Nicole Smarsh

Line Producer: Rich Kaylor

DP: Tom Banks

Production Designer: Johnny Love

Still Photographer: Chris Shintani

Design, Animation & VFX: Scholar

Creative Directors: Chris Finn, Michael Tavarez

Senior Executive Producer: Antonio Hardy

Executive Producer: Peter Hullinger

Head of Production: Nicole Smarsh

CG Supervisor: Brice Linane

Producer: Mary Mondrus

Associate Producer: Alexandera Marca

Lead Designer: Jina Kwon

Designers: Liam Elias, Madison Ellis, Susie Scheer, Olivia Trotter, Jee Kim, Andrew Madlangbayan, Logan Sprangers

Animators: Michael Cafarelli, Kirt Critoph, Kenny Kerut, Wesley Phung, Andrew Tan

Lighters: Sylvia Apostol

Dynamics/FX: Tim Hayward

Compositors: Rachel Moon, Kevin Njoo, Michael Loney

Flame Artist: Kevin Njoo

Storyboards: Daniel Colon, Fred Fassberger, Jasper Yu

Media Manager: Adrianna McKinley

Editor: Dominic Strazulo, John McSwain

Assistant Editor: Luke Buckley

Telecine: Company 3

Colorist: Matt Osborne

Mix & Sound Design: Beacon Street Studios