EXXONMOBIL
TINY ORGANISM

Associate Creative Director

“Energy lives here.” Yeah, you heard us. Right here. We partnered with BBDO NY to help shine a spotlight on the amazing new research ExxonMobil and their scientists are doing in the realms of renewable and clean energy resources. We were happy to add a hint of whimsy and a clever edge to the visuals, leaning heavily on our mixed-media skillset to bring these vignettes to life.

We dove deep into this story to tell the journey of algae, the tiny organism that has the potential to change the way we fuel the world. This amazing little organism gave us just the right visual foundation to lay the groundwork for the story of biofuels and our very own not-so-distant future. We also told the story of how ExxonMobil is working to reduce emissions and provide more efficient energy using advanced lubricants and sustainable bio-fuels. With the accompanying kinetic supers and an ultra suspenseful, orchestral tracks, let the narrations reveal themselves to you as we jump into the creation of the energy solutions of tomorrow.

We put our storytelling chops on display in these two spots, ‘Tiny Organisms’ and ‘Efficiency Factory.’ We hope you enjoy watching them as much as we enjoyed making them.

 

CREDITS:

Production Company: Gentleman Scholar
Directors: Will Johnson & Chace Hartman
Executive Producer: Christina Roldan
Head of Production: Tyler Locke
Line Producer: Jon Dino
DP: Steve McGehee
Production Designer: Joe Cooney
BTS Photographer: Emily Davis
Design & Animation: Gentleman Scholar
Creative Directors: Will Johnson & Chace Hartman
Executive Producer: Christina Roldan
Head of Production: Tyler Locke
Associate Creative Director: JP Rooney & Michael Tavarez
Art Director: Cristina Barna
On Set Technical Director: Adam Burke
Senior Producer: Sue Yee Hubbard
Producer: Greg Behrens, Nicole Smarsh
 

Designers: Ana Chang, Cam Floyd, Trish Janovic, Vin Kim, Jina Kwon, Hana Yean, Claire Kho, Brandon Lee Smith, Angie Son, Logan Spranger
2D Animators: Sam Bachman, Jeffery JIP Jeong, Jaewoo Park, Andrew Tan
3D Generalists: Jacques Clement, Clint Chang, Ryan Kaplan, Michael Ko, Jeen Lee
Dynamics/FX: Yates Holley
Compositors: Matt Lavoy, Michael Dobbs
Flame Artist: Matt Lavoy, Anton Anderson, Pierina Bustamante, Jeen Lee, , Brendan O’Neil
Storyboards: Christina Barna
Editorial: Whitehouse Post Productions
Editor: David Cea
Assistant Editor: Devin Stevens
Agency:  BBDO NY
Telecine: Free Folk
Colorist: Paul Harrison
Mix: Heard City