Honda
WHATEVER YOU NEED
Director/Creative Director
Our goal was to craft something both unique and intriguing by combining our passion for visual storytelling with our honed, design-driven aesthetic.
To pull this off with flying colors, we first wanted to determine a specific personality for each car. Using the already solid foundations of past Honda campaigns, we evolved the design language and stylistic approach to a place where we could clearly define the personalities of each vehicle. From there, we applied a tailormade touch of mixed media elements to ensure all viewers a vibrant, color-filled adventure ahead!
CREDITS:
Production Company: Gentleman Scholar
Directors: William Campbell, Michael Tavarez
Managing Director/EP: Jo Arghiris
Head of Production: Tyler Locke
Line Producer: Richard Kaylor
DP: Neil Shapiro
Production Designer: Trae King
Design & Animation: Gentleman Scholar
Creative Directors: William Campbell, Michael Tavarez
Managing Director/EP: Jo Arghiris
Head of Production: Tyler Locke
Art Directors: Vin Kim, Juan Carlos Cuadra
CG Supervisor: Tim Hayward
Compositing Supervisor: Matt Lavoy
Senior Producer: Antonio Hardy
Associate Producer: Kevin Jones
Designers: Chris Finn, Jina Kwon, Hana Eunjin Yean, Cam Floyd, Madison Ellis
2D Animator: Vincent WangCel Animators: Trish Janovic, Gretel Cummings, Danny Fisher, Blake Patrick
3D Generalist: Jacques Clement
Lighters: Allan Bernardo, Jeffrey Lee, Kevin Lim, Patrick Warner
Roto Artist: Adrian Lozano
Compositors: Kristal Chinn, Andrew Hardaway, Ian Blewitt
Flame Artist: Matt Lavoy
Storyboards: Bryan Deloach
Matte Painter: Tim Matney
Editorial: Gentleman Scholar
Editor: Jason Webb
Assistant Editor: Miki Gilmour
Client: American Honda Motor Co. Inc.
Agency: RPA