Knorr
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Director | Creative Director

For Knorr, we set out to turn fast food cravings into kitchen confidence. This project gave us the opportunity to blend mouthwatering food cinematography with high-energy talent performances, all while celebrating bold flavors and home cooking. With Chef Joshua Weissman leading the recipe and Kevin Noparvar hyping every delicious moment, we crafted a visual experience that feels inspiring and accessible for home cooks and fast food fans alike. Our process brought together vibrant set design, dynamic motion graphics, and irresistible food styling, all captured in a way that’s dripping with flavor and personality. Every frame was crafted to showcase Knorr as the flavor-packed secret weapon that makes cooking at home exciting and crave-worthy.

Every shot was carefully considered to highlight texture, color, and flavor. The goal was to make viewers feel like they could taste the sandwich through the screen while keeping the visuals exciting and fresh.

Film Shoot

Credits

Director: Mike Tavarez

Executive Producer: Kate Aspell

Head of Production: Nicole Smarsh

Line Producer: Veronica Balta

DP: Tristan Sheridan

Production Designer: Niamhn Byrne

Creative Director: Mike Tavarez

Art Director: Jee Kim

Executive Producer: Kate Aspell

Head of Production: Nicole Smarsh

Sr Producer: Andrew Rindlaub

Designers: Jee Kim, Jina Kwon

Lead Animator: Sam Bachman

Animators: Zach Herdman, Kiron Robinson

Compositor: Rachel Moon

Storyboards: Jasper Yu

Editorial: Scholar

Editor: Dominic Strazulo

Assistant Editor: Adrianna McKinley

Telecine: Color Collective

Mix & Sound Design: Sonic Union